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Tuesday, 21 April 2020

Upskill in Lockdown


With the recent announcement that the UK Lockdown is running for at least another three weeks, it is likely that disruption to student recruitment will continue for a while longer. That said, the proposed stages for coming out of Lockdown which were briefed in the media on Sunday, suggests a phased approach which could see things starting to get back to normal. I’m sure that like me you very much hope that is the case.

The question then is what to do in the meantime? Once you are done with online tests or assessments, what next?

Picture this – it is summer 2021. You’re at an interview for a graduate role, and you’re asked very candidly, what did you do to improve yourself during the COVID-19 outbreak?

This is an important question. One that can demonstrate how you adapt to adversity. One that displays how you take responsibility for your personal development. One that you really don’t want to answer by saying you played games on Twitch for weeks on end!

If you’re currently employed as a key worker, in retail or elsewhere, thank you. Keep safe and your work is appreciated.

Perhaps you have signed up to volunteer, either to support the NHS or local community groups to help protect others during these difficult times. Again, thank you for what you are doing.

If you are at home and looking for things to do, now is the ideal time to be developing new or enhancing existing skills.

Head over to the Open University website, where there are over 900 free online courses to access, which includes some language courses in French and German https://www.open.edu/openlearn/free-courses/full-catalogue

When this summer is out, do you want to have a hole in your CV, or a bunch of shiny new skills and certifications to flaunt in future applications?

The choice is yours.

Friday, 3 April 2020

We're All In This Together

When I wrote my last blog article in 2016 I hadn't planned to park this site. It just kind of happened that way. My youngest was barely a month old, I was trying to impress the powers that be while acting up with a colleague on maternity leave, and I'd stood down as Trustee for PlaceNet in lieu of increased professional and personal responsibility.

In the intervening years, I haven't really felt compelled to write. The eagle eyed amongst you who have followed my Twitter account over the years, will have seen a cryptic pinned message, which followed an incident with the thought police, who considered my social media presence at odds with my employer. Talk about taking a sledgehammer to crack a nut.

But here I am in April 2020 and for the first time in years I'm writing. And what strange times we find ourselves in. It is bizarre to think that as recently as two weeks ago the schools were still open, placements were still being advertised in good number, and the lockdown had yet to be implemented. Two weeks. Seems like an awful lot longer don't you think?

Like you, I've been going through a period of adjustment. Working from home full time completely at odds with the norm in which WFH was largely frowned upon within my team. Appointments fully switched online/telephone, losing that daily face to face interaction with my colleagues and that unexpected meeting when someone you weren't expecting walks into the office needing my help. Office phone calls diverted to mobile via Jabber. Departmental meetings over Teams. Zoom meetings and webinars. It is only a matter of time before I'll be asked to do Compliance training via Houseparty.

Within the first three hours of homeschooling my kids, I came to realise that failing to get offered a PGCE Primary place in 2002 was the single best thing to ever happen to my career. I'm not a teacher, I don't have the patience or inclination to make exaggerated phonics noises for the letter N. But we are at the end of week 2, and come through relatively unscathed, balancing the demands of the day job with trying to maintain a relatively structured school day for three primary age kids in different key stages. Joe Wicks is a national hero. The world is on its head.

What has struck me most over the past fortnight is the power of community. I've never been the most sociable person in my department. In fact, during an ill-thought through team development session, my personality was publicly shamed as one of the most introverted in a department of 40 people. Big thumbs up to whoever thought that idea was a good way to bring people together.

But after well over a decade of going to the same office five days a week, it is a very strange experience moving to remote working. True I don't have put up with office politics, gossip and the endless supply of birthday cakes in the kitchen, but the loss of community is stark. Sure, you can check in with emails, messages, the occasional phone call, but it is a very different experience from a career of conventional office structure.

It was with great pleasure then that I took up the opportunity to join the ASET Regional Hub South East meeting yesterday morning. I've not been to a physical meeting with them before, in part due to scheduling conflict with school runs, in part due to my previous association with PlaceNet and not wanting to cross the fence. The silliness of tribalism! But as I logged into Zoom yesterday morning, for the first time in two weeks, aside from a few moments of clapping in doorways on a Thursday evening, I felt a tremendous sense of community.


We had 75 industry colleagues joining together to bring a sense of normality to the prevailing madness. Shared issues of adjusting to remote working, concerns about dwindling placement opportunities, how to assist our students currently facing furlough or dismissal, not to mention juggling work with children. I couldn't help but raise a smile watching other attendees have their kids appear in shot every once in a while or try to gatecrash the meeting.

While the meeting progressed I listened in as attentively as I could, while managing Maths and English classes for my boys, catheterising and even managing a game or two of Uno. There is a myth than men can't multitask, but I'd like to think that I'm going some way to destroy it.

What I took away from the meeting was a feeling of pride. That despite the immediate difficulties we face individually, collectively and within student recruitment as a whole, we are a resolute bunch who have seen economic downturn before and come through the other side, who will run through walls to help our students to make the best of a bad situation.

We don't know what the full effect of this global pandemic will be, but I can say with certainty that placement professionals will tackle this issue head on, doing their absolute best for their students.

I was so proud of my industry colleagues. I am proud to be a Placement Adviser. We are all in this together and we will prevail.





Friday, 22 July 2016

In praise of Campus Brand Managers

I recently had the pleasure of attending the inaugural Campus Brand Manager of the Year competition at Enterprise Rent A Car's European HQ. The event was a celebration of the great work undertaken by Campus Brand Managers across the UK, promoting internships, placements and graduate opportunities, to their fellow students. Four regional finalists delivered outstanding presentations highlighting their achievements, successful referrals to Enterprise recruitment programmes and pitched for why they deserved to be named Campus Brand Manager of the Year. Chelsea Gannon from Liverpool John Moores University was undoubtedly a worthy winner.

The four finalists of #CBMOTY 2016, with winner Chelsea Gannon pictured on the far left
There were a number of things that stood out to me from this event. Firstly, the finalists themselves. The quality of their presentations was superb and I was rather blown away at the level of responsibility they had taken on to promote Enterprise on campus. My recollection of being a brand ambassador many moons ago to a long since disbanded online book retailer was of occasional flyering of libraries and computer labs. These guys mean serious business. The Ambassadors very much provide the eyes and ears on campus for talent acquisition, meeting prospective candidates, holding advice sessions, networking events and even running their own assessment centres. And what made them so effective in their role is having already undertaken a placement or internship with Enterprise, so they could talk first hand about the management schemes, responsibilities and opportunities for career progression. I've long been an advocate of peer mentoring, inviting final year students to speak with second years about their experience. Enterprise ambassadors take things to a whole new level, and I was highly impressed at their commitment to the company and success in sourcing new hires.

Of course there is no point having outstanding Campus Brand Managers if there is not a quality brand to promote. For most of my decade of working in placements, I've had to follow the work of Enterprise from a distance, as the students I was working with required roles in line with their course criteria. However, there is much to admire, not least the quality and quantity of accolades picked up in recent years. There is clearly a positive ethos and strong set of values ingrained into company which was evident not just in the ambassadors but also with the members of the talent acquisition team who were present. Many of the recruiters have been working in the company for quite some time, which has allowed them to build sustained relationships with placement and careers teams across their regions. As somebody who has recently starting working with Business students, I am already developing strong links with Enterprise for both Management Trainee and Corporate HQ opportunities which should bear fruit in the next placement cycle.

Interior design at Enterprise HQ - all about Careers
It is not just the people at Enterprise that impresses me, but also their digital profile. The Enterprise Careers website is a textbook example of getting things right. Content is rich, including blog articles, video profiles, details of the recruitment process and most importantly for me, access to the recruitment team. On many careers websites, you are lucky to find a generic email address, let alone a named contact. Enterprise recruiters are among the most accessible in student recruitment, with contact details and social media accounts listed to encourage engagement; something I would like to see as standard across the industry.



Back to Campus Brand Managers, and having seen for myself just how effective they can be for Enterprise, I won't be at all surprised to see more companies adopt similar schemes to promote their brand. Sure, you sometimes get one off events where free cups of coffee are given out adorned with a company logo, but for a truly effective sustained campaign, the model of employing former placement students to provide a regular campus presence, working in tandem with talent acquisition specialists to identify future hires, present a powerful option for employers seeking emerging talent in the crowded market of graduate recruitment.

Wednesday, 29 June 2016

The Will to Succeed

If you're a student who has not yet managed to secure a placement, the chances are by now you are starting to feel a little despondent. You may have friends who are starting work next week or perhaps have already had their placements commence, and yet you find yourself still making applications, still hoping for that positive email to come through after an interview. It has been a long slog since the Autumn and you've not yet been rewarded for your efforts.

While there are still placements to apply for, never give up. You've come this far and it would be a shame for all those painstaking hours making applications and preparing for interviews to go to waste. I'm working with many students like you right now and their shared attribute is resilience; the will to succeed and achieve their goal. Between now and September many of them will get the placement offers their dedication deserves.

It doesn't matter when you secure your placement, it is seeing through the task and getting to the finish line line which is most important. It takes guts and determination to keep going when others have already finished The Great Placement Race but keep going and your Placement Officers will be cheering you from the sidelines.


Tuesday, 12 April 2016

PlaceNet: Thanks for the memories

Next month I will be standing down from my role as Trustee for PlaceNet. It isn’t as a result of a messy divorce or disagreement with my colleagues, who I have thoroughly enjoyed working with over the course of the last three years. It is more a question of family commitments taking priority and not being able to give the same amount of time that I have volunteered after joining in 2013.



Since I first had contact with PlaceNet, after meeting the Chair at the National Placement and Internship Awards, I’ve had a great time attending conferences, both as a delegate and presenter. I gained experience in handling communications for an organisation, and helped with promoting Master Class events. Most importantly, I have had the pleasure of meeting a large number of extremely diligent placement professionals, who share my passion for helping students with their fledgling careers and promoting the virtues of work-based learning.

When Graham met Matthias


A big thank you to Matthias, Ginny, Mike, Sarah, Alex, Christine, Vanetta and Jan for letting me be part of the gang over the past three years. I wish you all well and am sure the upcoming #PlaceNet16 Conference in Birmingham will be a roaring success. 


Monday, 1 February 2016

Transfer Deadline Day - Time for a New Challenge

It seems somewhat appropriate that on Transfer Deadline Day, I can announce that I am on the move. After ten years at Brunel University London, during which time I've supported students from Computer Science, Mathematics, Digital Media, Biomedical Science, Politics and History I am making a giant leap to take up a new challenge.

Confirmed signing!

Well, when I say giant leap, I am probably moving no more than six feet away, as I'm swapping one desk for another within the Professional Development Centre. From the end of this week, I will be Placement and Internship Adviser for students in Brunel Business School, supporting undergraduates from Business and Management courses to secure yearlong sandwich placements. I can't wait to get started!


If you are an employer looking to recruit students for roles such business, management, human resources, marketing or accounting, please drop me a message on LinkedIn to discuss your requirements and how I can help you access emerging talent from Brunel.






Wednesday, 27 January 2016

Introducing The Ascent Placement Programme

I'm a big fan of peer mentoring. When it comes to spreading the message about placements, in my experience students are most receptive when hearing it directly from their fellow students, rather than from a guy in a suit. This is a theme that a number of employers have picked up on and involve their current interns when promoting their schemes. Here is a great example of this, with a guest blog from Will, promoting the Ascent Placement Programme. If this sounds good, get applying as the deadline is this weekend!

Hi, I'm Will and I'm currently working as the Advertising & Communications Marketing Intern at Amaya Gaming as part of the Ascent Placement Programme.

I would hope by now that you are aware that the Ascent Placement gives you the opportunity to take a fully paid internship at PokerStars and have either finished or are making the finishing touches to your application. I thought I’d take this opportunity to tell you a little bit more about the market-leading poker brand, what we actually do here and what you could be doing next year. Sound OK?

PokerStars, along with its sister site Full Tilt, are Amaya Inc. brands which collectively form the largest poker business in the world, comprising online poker games and tournaments, live poker competitions, branded live poker rooms and poker programming created for television and online audiences.

If you don’t know much about poker don’t worry, you’ll pick up everything you need to know quickly. Just be sure to do a bit of research into us before you write that cover letter.

You may be thinking, what would I actually be doing? Well, we have six fantastic roles that you can apply for. There are opportunities to work in in Brand, Advertising & Campaign Marketing, Social Media, SEO/Content Marketing, Digital Marketing, TV & Online Programming, and Corporate Communications. For full information about the programme, the roles and the application process, please head over to our dedicated website (designed by us, ‘The Ascenders’) theascentplacement.com 

‘The Ascent Placement’ brand presentation – selling it into the business
All departments within PokerStars work very closely together so no matter which you find yourself in you’ll all be working together on world-class advertising and marketing campaigns that bring the fun and excitement of poker (and sometimes other verticals) to players around the world. That’s what I find most exciting about working here: introducing people who don’t play poker to such an amazing game. Just to put the scale of the business into perspective, we have a combined total of over 97 million registered players and it’s continuing to rise. I’m hoping we hit 100 million before I go back to uni.

Since I’ve been here I’ve worked on global ad campaigns featuring some of the world’s best footballers, developed a sub-brand of PokerStars, managed social media campaigns and proactively building a business case for some ideas of my own. 

Ad shoot in Madrid
Day-to-day it’s pretty great here I must admit. The office is right next to Piccadilly Circus station and it boasts free fruit, vending machines, table football, a pool table, a chill out room and there’s even a Dalek downstairs (cheers Twitter). There have been tons of social events which all of us here have taken full advantage of. Check out our social pages (links below) for the full run down on these, but highlights include the summer and Christmas parties, poker tourneys and recently a talk by NASA’s chief scientist about the mission to Mars.

The Ascenders class of 2015

I had better go now as I need to prepare for my trip to Dublin in a few weeks for the EuropeanPoker Tour (a huge live poker festival) where I will be gathering as much content as I can get my hands on. Just before I go I’d like to remind you all that the deadline for applications in 23:59 on the 31st January 2016 so get to it! 

Thanks for reading and good luck with your placement search! Why not connect with us on the following platforms

Facebook    Twitter    Instagram    LinkedIn    Tumblr

By the way, if you’re a grad and fancy seeing where in PokerStars you could fit be sure to visit our opportunities page here: https://www.pokerstars.com/about/careers/  





Monday, 5 October 2015

Be Your Future!

If you've just started looking for placement opportunities, you may find yourself a little bit lost right now. You'll have had an introductory lecture or two where people like me at your university are spouting the virtues of doing a placement, and sign-posting you to a directory of opportunities for you to plough your way through. Perhaps you've met my friends at RateMyPlacement during their campus campaigns, and found yourself armed with the Top Undergraduate Employers Guide. It is a fantastic little resource, but on first inspection you'll stare at a page of 100 different companies. How are you supposed to know where to start?

In the years I have been doing my job, it has been noticeable that employers are spending more time and resources on talent attraction than when I first started out. Last week I received a job poster through the post, with no additional online material to access. Once upon a time this would have been the norm. In 2015 this not only felt retro but rather inadequate for the digital age where young people hold expectations of having information at their fingertips.

With so many recruiters fighting to attract the same students to their placement and graduate schemes, employers have upped their game on talent acquisition and recognised that they need to distinguish themselves from the competition. Once organisation that I think has done this particularly well is Microsoft, who aside from their corporate careers pages have enlisted their current interns to produce engaging content for the standalone Be Your Future website. It is a great resource for interested candidates to find out straight from the horses mouth what it is like to be an Intern at Microsoft, gain insights into the different roles and opportunities, pick up application advice and provide a platform for engagement between the company and the student market.


Who better than you to promote your business to future undergraduate employees than the incumbents?

Applications for student and graduate opportunities at Microsoft are now open. Apply here

Do not apply until you have checked out the excellent advice and insights on the Be Your Future blog, and be sure to save it down in your favourites.







Tuesday, 8 September 2015

Periscope - A Guide for Placements and Careers

Over the past few months, I've been very enthusiastically talking up Periscope and how it could be used by Placements and Careers services to engage with our students.

I've now put together a little presentation on this which you can view below or click on this link if your browser does not support the iframe format.


Powered by emaze






Monday, 27 July 2015

My day with #CentricaGrads

Last week I had the pleasure of attending a Careers Services Open Day at the UK Headquarters of Centrica. If you're not too familiar with the name, you most certainly will be aware of at least one of their subsidiaries, British Gas, which is a major player in the utilities market.

The focus of the event was to showcase the range of student and graduate opportunities that are offered by Centrica, and providing the opportunity to network with a range of employees including recruiters, managers and current interns. On a quick headcount, I estimate there were about 50 careers/placement staff from different universities in attendance.

During the course of the day, we were given an insight into how Centrica recruit and the sort of profile they are looking for in successful candidates. The slide below highlights Centrica's Leadership behaviours, and if anybody is looking to apply for one of their streams, I would recommend tailoring applications in such a way that you demonstrate these qualities.


Aside from making some great contacts from the Centrica Year in Industry scheme, the biggest thing I took home from the event was the passion exhibited for the company by some of the graduates I met during the networking lunch. I'm quite a cynic by nature, and while I would expect there to be a certain amount of positive spin exhibited at an event like this, I was actually blown away by their enthusiasm for the company and their roles within it. It was self-evident that they love what they do, and are being supported to become future leaders within the organisation.

Centrica will be launching a new on-campus campaign in the autumn. My lips are sealed with regard to the content having been sworn to secrecy, but it looks like it will be a lot of fun and should deliver a new level of brand awareness to undergraduates looking for future opportunities.

I love my Centrica pigs
Details of graduate and summer internships at Centrica for a Summer 2016 start should go live in September. In the meantime, you can find out more about the company and the employment streams their offer at Centrica Grads. You can also engage with the recruitment team via Twitter and Facebook

Thanks very much for inviting me to the event, and I look forward to promoting Centrica opportunities to my students in the coming year.




Tuesday, 16 June 2015

From Student to Prudent - The 12 Month Transformation

This is a guest article written by Sawsan Hamawandy, who has spent the past year working as Channel Communications Intern for NetApp, as part of her sandwich placement course. I think there is some really fantastic advice here for students about to embark on their placement year, to ensure they maximise the experience. The article was originally posted on LinkedIn and republished here with permission of the author.


With my amazingly fabulous time at NetApp drawing its final week, I have spent a great deal of time reflecting on my experience. Twelve months ago, I walked into my internship with a smile on my face and an open mind. Though I had been told, I would be doing “real-work”, I had no idea what that would entail and what would lie ahead. How can someone distinguish what is real-work and what isn’t? A year on I completely understand!
I have learnt that an internship is not just about achieving your personal or business targets. In fact, that is only the bare minimum, a student should seek to accomplish. A placement has so many untapped opportunities which I see students overlook time and time again and to me this is ludicrous. How many opportunities do we get throughout our careers to experiment, practice what we love, discover our weaknesses, develop our strengths and challenge our limits?
Currently, second year university students are about to start their placement years, some may have already started while others are still searching; whether you are in sales or marketing, HR or finance take the time to consider the following to maximize your potential.
1.      Sixty second summary - you should be able to communicate the organisation's purpose, offerings and values in a short elevator style pitch. If you don’t understand a week into your role, then you should really question how you can support the organisation to reach their goals.

2.      Ask before the task, don’t just bask - you’re not expected to know everything. You were hired because they saw the potential in you which they didn’t see in other applicants. You are there to learn and so it is really key you absorb as much knowledge as you can.

3.      Mingle like a Pringle- there is no better way to build your network, than with those around you. You do not need to limit yourself to those in your team. I found that you learn just as much from those who aren’t in your department to those that are.

4.      Don’t fright to take a bite – although your utmost priority should be completing your assigned duties, it is really good if you can get involved with things out side of your role. Not only will this get you exposure into different parts of the organisation, you gain experience in additional tasks. In other words, don’t be afraid to create doors to open. You will find most companies will actually benefit from the additional support.

5.      Sometimes backwards is forwards- when being trained to do things in the early days, it is easy to complete tasks in the way shown and expected. Whether you are writing a report for your manager, communicating to a partner or targeting a customer, sometimes step back and put yourself in their shoes. To take a step back allows you to see the bigger picture and if what you are doing is actually the most effective. The methods of yesterday won’t always achieve tomorrow's goals.

I would also like to take this opportunity to say a HUGE thank you too NetApp (particularly my managers and brilliant team) who have supported me form the moment I skipped through the front doors of our lovely office. It truly is a great place to work and a brilliant company! 






Monday, 15 June 2015

Up Periscope!

Regular readers of this blog will have become accustomed to me getting excited by technology and how it relates to employability issues. I've championed the use of Twitter for student/employer engagement through #PlacementChat, tried my hand at a 6 second CV on Vine, and proved there is more to Pinterest than cats and crochet. However, in this technological age, nothing lasts forever and it is important to keep a close eye on what may be the next big thing.

The new kid on the block which is giving me goosebumps is Periscope, a live streaming app which allow users to broadcast from their mobile/tablet to a worldwide audience. Built by Twitter, Periscope is user friendly and ties in with your existing network of followers. Quite simply, press record and whatever you see on your camera goes live to whoever wants to watch. This includes turning the camera on yourself and speaking about whatever topic comes to mind. Viewers can ask questions to the presenter, making the broadcast interactive.

Given the recent rise of video interviewing technology like Sonru, Periscope seems like a logical extension for how students can put themselves in the eye of employers, or vice versa. For example, rather than utilise expensive webinar software, a recruiter could use Periscope to talk about placement opportunities at their company to interested candidates, with the viewers able to type questions about the scheme live as it happens.

I'm personally excited about using Periscope for my placement activities. This week there is a #PlacementChat scheduled from 4-5pm on Thursday (18 June) and I plan to use Periscope throughout to answer questions that are posed, breaking the shackles of the 140 character limit to provide insightful responses. I hope that my face for radio won't scare people off!

Find me on Periscope and Twitter using @PlacementBlog and we'll see how it works on Thursday!





Monday, 13 April 2015

Moving Without Shaking - Book Review

I must admit I was a little intrigued when I was asked if I wanted to review Yelena Parker’s excellent book, Moving Without Shaking: TheGuide to Expat Life Success (from women to women). It wasn’t that I have no interest in the area (I do!), or didn’t think that it would be of interest to readers of this blog (it most certainly should be), but as a 34 year old man who is well rooted in the UK and no realistic aspirations of taking my family overseas, I couldn’t feel any further from the target audience of the author.

To ensure I was reading Parker’s book with an open mind, I decided to take it with me on short trip abroad over the Easter period, so that I would approach it without the shackles of the daily routine and with that little bit of overseas adventure in my blood. While my kids napped between morning and afternoon sessions at Disneyland Paris, I tucked into the pages of Moving Without Shaking to see what I could learn.  I needn't have worried though, as it became abundantly clear from the early pages that this book is accessible for all and while its goal is to provide peer support from women to women, I didn’t at any point feel detached on the basis of my y chromosome.



What Parker provides in a little over 250 pages is pearls of wisdom based on her own experiences, and those of other women who have been successful in working overseas. In 10 concise chapters, we learn about the factors that have gone into helping the author and her friends in their journey across the globe. A lot of this isn’t rocket science. If you want to work at a high level, a strong educational background is vital. If you want to live in another country, you may get by with speaking English in the workplace, but becoming proficient to conversational level in the local language is going to be important when you need to speak to local tradesman or have to ask for directions in a strange city. There are chapters dedicated to Networking, Attitude and even Relationships. Whatever your reasons for wanting to work abroad, or whichever factors are holding you back from taking that leap right now, they more than likely have been covered by Parker and her associates, and documented in the pages of Moving Without Shaking.

Of particular interest to students for whom working internationally may seem a long way off, are the pages dedicated to studying abroad. If it is an option for part of an existing course or something that you may wish to consider for future study, there is some really useful information contained within the pages of this book which you can adapt from the idea of working overseas. 

As somebody who works with a lot of female students, I will be encouraging them to put this book on their reading list. In recent years I have seen a surge in events aimed at encouraging women into business, from the likes of the ITs Not Just For The Boys, to the PWC Aspire to Lead series. While I have been keen to promote these opportunities, I have often been taken aback at the relatively small uptake of the students on my courses who want to get involved. I can’t quite put my finger on why that may be the case. There could be cultural factors at play, or maybe a lack in confidence to attend such an event. Whatever the reason may be, Moving Without Shaking provides the reader with strong role models to see what can be achieved by women who wish to pursue an international career.  If a young Yelena Parker can make her way from a small town in Soviet era Ukraine to work in over 20 countries, why can’t a Sonya from Slough or Hamila from Hemel Hempstead follow a similar career path?

Moving Without Shaking is available to buy from Amazon and other online retailers.

Yelena Parker is on Twitter @yelenaparker and @movingwtshaking



Thursday, 5 March 2015

6 Seconds To Secure A Placement

As regular readers of this blog will know, I'm a big fan of social media and an even bigger advocate of using it to support job searches. A few years ago, I was very excited to see a student securing a placement with RateMyPlacement, having gained a spot at their assessment centre through a single tweet. This week, I couldn't help but notice an opportunity for students to gain a summer internship, through submitting a #6SecondCV.

The role in question is a 10 week joint internship programme between Nestle and Twitter. Any budding marketing students or social media whizz should check it out, as the focus 'is to understand how Twitter and social listening can be used within Nestlé to help support and drive key business priorities. You'll also work with Twitter to develop a better understanding of user behaviours and other audience metrics.'

That all sounds pretty cool to me, but not only is the role catching my eye, the application process is something very different from your typical online form. Interested candidates are being asked to pitch themselves for the role using Vine, a social media platform that has grown in popularity in recent times, which allows users to upload short video content and share with friends via Twitter and Facebook.


So rather than spend hours slaving over a CV, checking cover letters for grammatical errors or tapping away at endless competency based questions, one lucky applicant will find themselves at an assessment centre next month, on the strength of a single 6 second video clip. The big question is, how does one go about scaling back all the words and detail from a traditional CV, and manage to sell themselves in a such a limited timeframe?


I'd love to be able to answer that, but as my feeble attempt at a #6SecondCV below demonstrates, I'm clearly not going to be the creative marketing guru that Nestle will be looking for!





So my future does not lie in creative marketing, but perhaps yours does. If you want to find out more about the role, check out the job description. You need to apply by 24 March and when posting your Vine on Twitter make sure to include the hashtag #6SecondCV

Here is a little bit more info

Applicants have the opportunity to impress and demonstrate their digital skills by creating a six second video through the Twitter platform Vine outlining why they are the best person for the position. The Vine entries, which will be judged on their level of creativity, will be considered when the applicants tweet their creations using the hashtag #6secondCV. The best Vine entry will secure a spot at the assessment centre, which will take place on 14th April.

Time to get creative and who knows, this could be the most productive 6 seconds of your life.


Thursday, 26 February 2015

I Get Knocked Down, But I Get Up Again

God bless the BRIT Awards. Something memorable always seems to happen at them and usually not for which artists have won. Last night we had Kanye West putting in a potty-mouthed performance entirely at odds with the TV audience for the event, which was then almost entirely overshadowed by what can be politely described as a costume change fail for Madonna. If you've missed it, see here for yourself.



Even with all the best preparation in the world, things can go wrong. Here we have a global superstar who has been performing for over 30 years and in the midst of a high profile gig experienced what it is like when things go wrong. Being the pro that she is, Madge picked herself up, dusted herself down and the show went on. Full credit to her for doing so, but this performance will only be remembered for the cape and tumble.

There is something to be learned here for students in their approach for interviews and assessment centres. Even with the most meticulous planning and attention to detail, things may happen which can throw you off course. It could be a broken down train on the journey, a sickness bug, an overbearing candidate determined to have the last word during a group exercise. To share a personal anecdote, once upon a time in the days before my involvement with placements, I was on my way to a conference to deliver a presentation to a group of science teachers. Getting into a taxi my trousers split in a pretty catastrophic manner. A quick diversion to Marks and Spencer and finding a pair that vaguely matched my suit jacket later, I delivered my presentation, albeit slightly red faced from the shame of walking into a shop with my underwear on display for all to see.

Clearly I'm not AC Slater from Saved by the Bell but this is a pretty good representation of the wardrobe malfunction
The point is careful planning is all well and good, but adaptability in the face of the adversity is a valuable skill to hone. If you can regain composure and show to an employer that you will not be tripped up by a stumbling block, that can work to your advantage. And if things don't result in a happy ending, there is a lesson to be learned for the next time. I very much doubt Madonna will opt for the stairs/cape combo in the live performances any time soon. I learned that in a 50/50 decision, the wiser choice is to opt for the looser pair of trousers! Learn from negative experience to minimize risk for the future.

The next time you go for an interview, all the pieces could fall into place and you nail it. However, with so many variables, many of which are outside your control, things don't always go according to plan. Take things in your stride and you can still achieve the positive outcome you are looking for.

In the immortal words of the band Chumbawamba, who caused another infamous BRIT Awards moment, I get knocked down but I get up again, you're never going to keep me down. Motivational words that students would do well to keep in mind when encountering hard knocks in their search for a placement.




Thursday, 29 January 2015

Three is the magic number

This week marks the third anniversary of Tales from the Placement Office and the creation of 'The Placement Officer'. What started out as an idle thought on a train journey home from the National Placement & Internship Awards has spawned the best part of 100 blog articles, built a Twitter following that many graduate recruitment teams would envy, and launched the #PlacementChat platform which has helped a huge number of students to engage with employers during their search for work experience.

I'd like to think that the time I've put into my activities over the past three years have been useful for others, whether they be students looking for some impartial advice or another university service on the hunt for good practice. Along the way I've had the pleasure of meeting some really great people who in all likelihood I would never have known without donning the mask of The Placement Officer.

Personally speaking it has been a pretty rewarding experience too. I've found social media to be the perfect tool to display my passion for placements and share that energy with a wider audience. The blog had drawn the attention of my peers working in Higher Education, and I received recognition from the broader industry in being awarded Outstanding Contribution to Work Experience at the National Undergraduate Employability Awards. As professional development projects go, I'm not sure it'll be topped any time soon.

J'ai trois ans
However, while things blossomed via an online persona, my career trajectory has failed to reach new heights. Three years down the line and I find myself in more or less the same role as I did when I penned that first article and typed the first tweet. I'll be honest and admit from the outset I had hoped the blog and all that went with it could open up opportunities for progression. Alas, two days after I unmasked to reveal the author behind the blog, at the precise moment I was hoping to seize upon my momentum and look to cash-in any credit I had acquired, personal events kicked ambition into touch. One minute I was riding high on the crest of a wave, the next I was confronted by a life altering moment courtesy of two short Latin words that were translated for me by a sonographer.

Life is too short for regret. I certainly wouldn't change what happened that day and every morning I wake up to a little miracle who brings unimaginable joy that eclipses any shiny new job title. I could talk what ifs until I was blue in the face, but the fact of the matter is my priority since then has not been to push onwards and upwards. That said it has been a little frustrating at times and there have been the occasional moment where I've contemplated the nuclear option by publishing an 'I'm The Placement Officer, Get Me Out Of Here' article or something to that effect. Much as I like a good rant, it probably would not have been the wisest professional move.

So what happens now in 2015? Well, first and foremost the blog continues and The Placement Officer will keep doing his thing on Twitter for as long as there is an audience that wants to engage. Three years is a lifetime on social media but I still think there is some mileage to travel yet, not to mention placement opportunities to promote. What happens offline is perhaps a more interesting discussion point.

I am looking to be challenged. In a couple of weeks time I'll be starting a short online course I have enrolled in via Future Learn with a view to increasing my own personal knowledge which I hope will aid in my ability to help students with their search for employment. My blogging provided a creative avenue for skills development; I'm optimistic that this proactive approach to learning will generate new opportunities to do the same. Exploration can bring fresh impetus to the cyclical nature of placements.

I've spent a lot of time over the last three years channelling energy into helping others. That is engrained into my DNA and unlikely to change any time soon. But over the coming months, I think it is time to redirect some resource into where I want to be in three years time. This starts with my course. Where it ends we will have to see.

Bon anniversaire le placement blog



Friday, 19 December 2014

Get That Job! Nine Ways To Interview With Confidence

Following my review of Louis Efron's excellent book How to Find a Job, Career and Life You Love, the author has very kindly provided this article to help you to interview with confidence.


Originally published on Forbes.com January 23, 2013

Get That Job! Nine Ways To Interview With Confidence

by Louis Efron

We are born with complete confidence. My best proof is my 10-month-old daughter. Her walk is shaky, she constantly falls down and she can’t really communicate. Still, she never thinks twice about getting up again to try and navigate across a room and interact with others.

She is not special in these behaviors. All healthy babies do the same thing. They have not learned to lack confidence in their abilities, be nervous when addressing others, or be anxious when all the attention is on them. Most of us adults are not this lucky. We can remember past failures. We second-guess ourselves. And, unfortunately, our learned lack of self-confidence is harmful at the most important times in life, like interviewing for a job you want and need.

To make matters worse, research shows that, on average, interviewers reach final decisions about applicants in only four minutes after meeting them. In this time there is little more to evaluate than how you look and speak, how you carry yourself, and how you greeted the interviewer, all clear clues of your level of self-confidence.

Being confident from the moment you walk through the door will always give you a better chance of landing the job. The good news is that self-confidence can be generated and regained. Here’s how:

Power Posing

In Amy Cuddy’s video, Your BodyLanguage Shapes Who You Are, she asserts that not only does body language affect how others see you, but how we see ourselves. Her studies show that “power posing” – standing in a posture of confidence, even when you don’t feel confident – affects your brain’s testosterone and cortisol levels, and makes you feel more confident. Her research concludes that changing your body positions does influence how others see you and even alters your body chemistry.

Power Posing before an interview – or before any event where you are in need of a confidence boost – will greatly improve how you feel and appear to others.

The Confidence Mirror

In a Radford University publication, Behavioral Interviews: It’s Not What YouKnow, It’s What You Did, confidence is strongly correlated to attractiveness. Multiple studies also conclude that “attractive” job candidates get more offers and make more money. Making yourself attractive during an interview with a comfortably firm handshake, direct eye contact, good posture, relaxed but passionate communication style, and a genuine smile will give you an edge over other candidates.

Body Positioning

You can naturally adjust your body for confidence by asking, “If I was really interested in what my interviewer was saying, how would I sit?” You will be surprised how often you need to readjust your body and how much more confident you feel afterwards.

Affective Memory

As a theatre director, I used a technique called Affective Memory to help my actors connect with their characters and generate a consistent, real and confident performance. This process is a central part of Method Acting, a system pioneered by the late Russian theatre director and actor, Constantin Stanislavski, which requires actors to call on personal memory details from a similar situation to those of their characters. Used with positive personal experiences, this same technique can be effectively applied to rehearsals for job interviews, especially when rehearsing for the critical first four minutes.

Close your eyes. Recall and experience a time you gave a firm and confident handshake. See the eyes and face of a friendly and kind person you know or interviewed with before. Hear their reassuring words. Feel the energy of a positive and successful interview, meeting, or exchange you had in the past. Pay attention to what your posture, breathing, and heartbeat were like. Rehearse and experience this interview in your head, heart, and hands – live it.

Done completely, this exercise will give you confidence for your upcoming interview by connecting it to positive and successful experiences you have already had in your life. You will no longer be walking into an unknown and perhaps scary circumstance, but one you have successfully already experienced. In fact, if done correctly, your mind will not be able to distinguish the difference between the two.

Mastery

As you grow in your career, knowledge, and expertise and have more successes in life, you will naturally become more confident when interviewing. Experience and confidence usually go hand in hand.
If you are early in your career or short on the experience, knowledge, or successes you need to feel fully confident for the job you are interviewing for, seek assistance from relevant books, the web, training courses, and a mentor. Good resources and a commitment to study will give you all the confidence you need.

Exercise & Dress

Staying fit and dressing appropriately for interviews are helpful practices. Both will give you more confidence and regular exercise always provides you more energy and makes you feel better about yourself.

Focus On The Positives

We tend to focus our energies on the negative things that happen to us. Despite buckets full of positive experiences, it only takes one or two nasty comments to knock someone off their horse. In fact, meanness is at the root of all confidence issues. Being laughed at when you make a mistake, being harshly rejected by someone you like, or being taunted on a schoolyard all play a part in a person’s self-confidence. To overcome negative experiences in life, focus on positive ones. Most people can count only a few really bad experiences in life, while positive ones are abundant.

Even better, extend this positivity to others. Dr.Maya Angelou once said, “At the end of the day people won’t remember what you said or did, they will remember how you made them feel.” We have the ability to give the gift of confidence to everyone we meet by being constructive and kind in all our interactions. I encourage you to be a champion of confidence for others. It not only feels good and helps others, but gives you greater confidence as well.

Rewrite Your Self Talk

What are your low confidence triggers when interviewing (e.g., entering the building, shaking hands with your interviewer, sitting down to start the interview, starting to speak, answering questions)? Write them down now. Then write down what you say to yourself when these events occur and how it makes you feel. Cross out any negative “self-talk” and re-write the statements in a positive and assertive manner – a way that makes you feel confident and good about yourself when you read and say them. Turn, “I will never get this job” into “I am the best person for this job. This company needs me.”

Dr. Wayne Dyer, the renowned self-help guru advises, “If you change the way you look at things, the things you look at change.” And there lies the secret to how you reverse the impact of low confidence triggers in your life.

By re-writing your self-talk, you will change the way you feel and how you behave. Negative self-talk will generate low self-confidence and self-esteem issues while positive self-talk produces the opposite effect. Practice positive self-talk throughout your life and your confidence levels will soar.

Be Present

The key to confidence when interviewing is coming prepared and staying present, connected and fully engaged in the process and what you need to convey about yourself. Connect with your interviewer by providing helpful answers to questions and being actively interested in what they have to say. The more focused you are on what you trying to accomplish; the less room insecurities, nervousness, and self-doubt will have to creep in.


For additional help and guidance, my new book How to Find a Job, Career and Life You Love (Second Edition) now available on Amazon.com and other major on-line retailers.  Also, check out my companion recording, Surrender to Your Purpose – a 30-minute guided audio journey of deep relaxation to help unleash life’s purpose and build confidence - available now on Amazon.com and iTunes. This recording will help further your journey towards a life of purpose, fulfillment and more happiness than you ever imagined possible. For more information about me, please visit my website at LouisEfron.com.